Let's be honest: sending the same PDF to forty people, one DM at a time, is not a business. It's data entry.
If you're anything like the creators we talk to, you already have the product. A meal plan. A preset pack. A revision workbook. People keep asking for it in your comments, and you keep pasting the same Drive link into DMs, hoping nobody forwards it to their entire group chat.
Digital Products puts that file on a page of its own, takes the payment, and hands the download over. You stay on Instagram. The sale stays in Zorcha.
Sell from the link you already share
Every product gets a page on your zorcha.link address, the same link that runs your Link in Bio. Cover image or video, a description, highlights, FAQs, reviews, and a button that says I want this!, Buy Now or Pay Now, whichever fits.
✦ Any file, as many as you like. PDFs, videos, audio, images, zips. One product can hold the whole bundle and the buyer gets all of it.
❖ Free or paid, your call. Set a one-time price in rupees (checkout runs in INR), or leave it free and use it as a lead magnet that collects emails. Paid needs your payout account set up first; the editor asks for it when you pick Paid.
⏱ Social proof built in. Show the number of sales on the page, and let visitors leave a review; buyers get a Verified Buyer badge when the email matches an order.
☺ Looks like you, not like us. The Design tab sets background, fonts and button style, shared with your Link in Bio so the whole link feels like one place. Add upsells and your other products appear under Next steps... at the bottom of the page.
Who sells with Digital Products
A fitness coach with a meal plan. Every "diet plan?" DM used to get a PDF attached by hand. Now the plan is a ₹299 product, the DM automation replies with the link, and the coach sees every buyer under All Sales on the product's Overview.
A nutritionist building an email list. A free 7-day gut reset guide collects the buyer's email and phone at checkout. The paid programme sits under it as an upsell, so the free download does the selling.
A photographer selling presets. A zip of Lightroom presets, priced once, delivered instantly. Reviews from verified buyers build up on the product page. With a tagged link in each place, the Overview shows how many visits came from the bio, a Story or a DM.
An educator with notes and templates. Exam notes, spreadsheets, a Notion template exported as a file. Upload once, share the link in bio and in DMs, get paid to a bank account without a website or a payment gateway of their own.
How buyers pay
They tap your button, enter an email and phone number, and pay by UPI or Card. Checkout is handled by Cashfree and works for buyers in India today.
The moment payment clears, they land back on your product page with the files unlocked and a Download all button. Coming back later is easy too: they sign in at zorcha.link/account with a code sent to their email and find it under Recent Purchases, so nobody DMs you at midnight asking for the link again.
It plugs into everything else you run on Zorcha
The product link works anywhere a link works. Put it in a Send a DM step so a comment on your reel replies with the product page. Add it as a button in Link in Bio. Paste it in a Story. Traffic from Instagram, checkout on your link, files delivered without you.
Watch what actually converts
Once a product is live, its Overview tab shows:
revenue and sales for the period you pick
a funnel from page visits to checkout to purchase
where visits came from, such as your bio, a DM, a Story or direct, when you tag each link
roughly where your visitors are, by country and state
The Products list gives you revenue and status for everything at a glance. See Read product revenue and buyer counts.
Quick answers
Do I need a website? No. The page lives on your zorcha.link address.
Do buyers need an account? Not to download. Files unlock on the product page right after payment. To come back later they sign in at zorcha.link/account with their email and a code.
Can I give something away free? Yes. Set the price to Free. Same page, same flow, and you get the email.
What file types work? Any file. PDFs get their own icon in the Files tab; everything else shares one.
Can I sell a course or a bundle? Not yet. Those types show in the picker but aren't live.
Your first product takes about ten minutes
Pick the file people ask for most. Name it, upload it, set a price or leave it free, publish. That's it.
Every Digital Products guide
Start here
Create and publish a digital product — Name it, add a file, hit Publish.
Claim your store link and pick a theme — Your zorcha.link address and first look.
Build your product page
Write your product page — Description, highlights, FAQs, media.
Upload the files buyers get — PDFs, images, video, zips; titles and order.
Price it: free or paid — Rupee price, what buyers see, when payouts are needed.
Add upsells — Show your other products under the buy button.
Customise the look — Background, fonts, button style; shared with Link in Bio.
Product settings — Button text, sales count, sales limit, phone number, refund policy.
Collect and show reviews — Verified buyer reviews on your page.
Sell and deliver
How buyers pay — Checkout, UPI and cards, what happens after payment.
What buyers get after paying — Downloads, the zorcha.link account, sign-in codes.
Share your product — Copy link, Link in Bio button, Instagram DM automations.
Analytics
Revenue and buyer counts — The numbers on your Products list.
Product Overview — Date ranges, comparisons, revenue over time.
Conversion funnel — Sessions, Checkout, Purchase.
Traffic sources — Bio, DM, story, direct, UTM links.
Sessions by location — Roughly where your visitors are.
Get paid
Set up your payout account — Beneficiary, bank details, verification.
Understand your payout statement — Every line from customer paid to net payable.
Ready to stop being a copy/paste button? See Create and publish a digital product.