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See where buyers are: sessions by location

Read the Session by location card and its full list to see which countries and states your product page visits come from.

You're deciding whether your next workshop should run in Bengaluru or Chennai, or whether your ebook needs a Kannada edition. Knowing where your visitors actually are makes that call easier. The Session by location card on a product's Overview shows it.

Find the location card

  1. Open Products and click your product.

  2. On Overview, pick your date range.

  3. Find Session by location below the traffic card.

The card lists your three locations with the most sessions. Each shows a flag, the country, the state where known, and its session count. On wider screens a globe behind the list highlights the countries your visits came from.

Session by location card listing the top three locations with a globe in the background

See every location

  1. Click View details at the bottom of the card.

  2. Scroll the full list on the left. The top line shows how many locations and how many sessions in total.

  3. The globe on the right spins on its own. Hover over it to stop it, then drag to turn it.

  4. Close the window with the close icon in the top corner.

Session by location window with the full list of locations and the globe

Know what the numbers mean

Each number is a session, meaning one visit to your product page, not a buyer. Someone who visits from Pune and never pays still counts once for Maharashtra. The card shows sessions only, not revenue or sales by location.

Location is worked out from the visitor's IP address when they open the page, at country and state level. Treat it as approximate:

  • Mobile networks often route traffic through another city, so a visitor can show up in a different state.

  • Someone on a VPN shows up where the VPN is.

When a state can't be named, the visit is counted under its country alone. When the country can't be named either, it's grouped under Unknown with a grey flag.

Put it to use

Say your Tamil cooking ebook shows Tamil Nadu 120, Karnataka 45 and Maharashtra 30 over Last 30 days. Most of your audience is where you'd expect, but nearly a quarter of visits come from Karnataka. Location is approximate, so treat that as a hint, not a headcount. It's still a reason to test a Story in Kannada, with its own tagged link so you can see whether it brings new visits.

The location list doesn't use your comparison setting, so switch between Last 7 days and Last 30 days to see whether a region is picking up.

Back to the start of this section: Read product revenue and buyer counts.

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