You posted a reel about your recipe ebook on Monday. By Friday you want to know if this week beat last week. The product's Overview tab answers that.
Open the Overview tab
Open Products and click your product.
Select Overview, the first tab.
The tab appears once you've published the product for the first time, and your first publish takes you straight to it. On your phone you'll find it next to Product.
Choose a date range
Click the date pill at the top. It starts on Last 14 days.
Pick Last 7 days, Last 14 days, Last 30 days or Last 90 days.
Every range ends today. There's no custom range here; Custom lives in the comparison menu.
Days are counted in UTC. A sale made between midnight and 5:30 am IST counts on the previous day.
Compare with another period
The second pill sets what your numbers are measured against:
Previous Period: the same number of days just before your range. This is the default.
Previous Year: the same dates last year.
Previous Year (match day of the week): last year, shifted so Mondays line up with Mondays.
Custom: opens a calendar so you pick any start and end date. It doesn't have to match your range's length, and totals are compared as they are.
No Comparison: turns comparisons off.
Each change is worked out as (this period − comparison period) ÷ comparison period, rounded to a whole percent.
Read Gross Revenue and Sales
Gross Revenue is the total buyers paid for this product, on orders paid within your range. The card calls it "Revenue including taxes & processing fees": it's the amount before any fees or tax come out. Orders refunded later still count.
Sales is the number of completed orders for this product. Free orders count too.
Each figure has a percentage change beside it. A green arrow pointing up means you're ahead of the comparison period. A grey arrow pointing down means you're behind. A dash means there's nothing to compare against, or the change rounds to 0%.
For the ebook: 12 sales this week against 8 last week shows Sales 12 with a green 50%.
Read Revenue over time
Revenue over time plots each day's revenue. With a comparison on, a dashed line shows the earlier period. The first day of your range lines up with the first day of the comparison, the second with the second, and so on.
Hover to see both amounts for a day. The earlier amount is labelled Previous period whichever comparison you picked. An empty range shows No revenue in this period.
Find a specific order
All Sales at the bottom lists every completed order for this product, newest first, whatever range you picked. It appears after your first sale.
Each row shows:
the order number
the buyer's email, or their name if there's no email
the purchase date, in UTC
the amount for this product
the status: Paid, Refunded or Partially refunded
Search by order number, email, name or product title. The list shows 20 orders a page.
Next, read Read your conversion funnel: Sessions, Checkout, Purchase.
Related guides