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Write your product page: description, highlights, FAQs and media

Add images or video, a name, description, highlights and FAQs to your product page, and check them in the live preview.

Someone taps your link from a reel comment. They give your 4-Week Meal Plan a few seconds, and the product page has to do the convincing before they scroll away.

Open the Product tab

  1. Go to Products and open your product.

  2. Stay on the Product tab. You edit on the left and the phone preview on the right updates as you type.

The Product link box at the top shows your page address. Click the copy icon to grab it.

Product tab with Media, Details and the phone preview

Add images or video

Media is public: everyone who opens your page sees it, before they buy. It's for selling the product. What buyers download after checkout goes on the Files tab instead, so don't put a paid lesson video here.

  1. Under Media, click Select an image or video, or drop a file onto it.

  2. Add more files the same way. They appear as tiles in a row.

  3. Drag a tile by its dots handle to change the order, or click the bin icon to remove it.

Media accepts JPEG, PNG, MP4, WebM and MOV files, one at a time, with no limit on how many. Put an image first: the first tile is the picture used when this product shows up as an upsell on another page.

Media row with two tiles and the Select an image or video tile

Write the name and description

  1. Under Details, fill in Product Name. For example: 4-Week Meal Plan.

  2. In Description, say what's inside and who it's for. For example: "28 days of high-protein vegetarian meals, with a weekly grocery list."

You need a name before you can publish.

Add highlights

  1. Type a benefit into the Highlights field, such as "Printable PDF, 42 pages".

  2. Click Add Highlight for each extra line.

  3. Click the bin icon on a line to remove it.

Each highlight shows on the page with a sparkle icon, right above your buy button. There's no limit on how many you add. Empty lines are dropped when the product saves.

Highlights with three filled lines and Add Highlight

Answer common questions with FAQs

  1. Turn on the FAQs switch. It's off by default and shows Hidden until you do.

  2. Keep the heading as FAQs or rename it, for example "Before you buy".

  3. Click Add FAQ, then type the question and answer. For example: "Is it vegetarian?" / "Yes, every recipe."

You can add as many FAQs as you like. Delete any you leave blank, because the page still shows them.

FAQs switched on with two questions and Add FAQ

Save and check your changes

Drafts save on their own a few seconds after you stop typing, once the product has a name. Click Preview to open the page in a new tab.

On a live product, edits stay in the editor until you click Update. To undo them, open the menu next to Update and choose Discard changes.

Next, add what buyers download in the Upload the files your buyers get guide, then follow Create and publish a digital product.

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