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Read product revenue and buyer counts

Understand the sales figures shown for a product and avoid confusing revenue with a bank payout.

You've shared your product link all week and want to know if it's selling. The Products list answers that in one glance, before you open anything.

Open your Products list

  1. Open Products in your workspace.

  2. Find the product's row. You'll see its revenue and buyer count, then Status, then Last Published.

Products list showing revenue, buyer count, status and last published date per product

Read revenue and buyers

Revenue is everything buyers have paid for that product since it went on sale. It isn't limited to a date range, and it includes orders that were later refunded. Amounts of ₹1,000 and above are shortened, so ₹2,691 shows as ₹2.7K.

Buyers counts people, not orders. Zorcha counts each buyer email address once, so someone who buys twice with the same email is one buyer.

Say you sell a ₹299 skincare routine PDF and nine people buy it. The row shows ₹2.7K and 9 Buyers. If one of them later gets a refund, both numbers stay the same, so use the product's All Sales list to see which orders were refunded.

Check status and last published

Live means the product is published. Draft means it isn't, or you've unpublished it.

Last Published shows how long ago you last published, such as "3 days ago" for anything in the past week, then a date after that. A product you've never published shows Not Published.

Open the product for details

Click any row to open the product. Once a product has been published, it opens on the Overview tab, with revenue for a date range you choose, a conversion funnel, traffic sources and locations. The row menu also has Edit Product, Duplicate, View Product and Copy Link.

Revenue here is what buyers paid, not what has reached your bank. For bank details and verification, see Set up and verify your payout account.

Next, read Open the product Overview: date ranges, comparisons, revenue and sales.

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