Your product is live, and now it needs an audience. People already comment on your reels and reply to your Stories, so the product link should be where they are.
Copy your product link
Every product has its own address on zorcha.link, like zorcha.link/yourname/products/barista-starters.
Open Products and click the product.
On the Product tab, find the Product link card at the top.
Click the copy icon. You'll see Product link copied.
A draft shows Publish to make it live next to the label, and the link won't open for buyers until you publish.
To check what buyers will see first, click Preview next to the editor tabs.
Copy it from the Products list
In Products, click the three dots on the product's row.
Choose Copy Link, or View Product to open the live page in a new tab.
Send people to your whole store
All your live products sit together at zorcha.link/yourname/shop. Every product page also has a Shop button at the top, so a buyer who lands on one product can browse the rest.
Add it to your Link in Bio
There's no dedicated product block in Link in Bio, so add the product as a button.
Open Link in Bio and click Add Block.
Choose Button.
Enter a Title, for example "Get the Barista Starters guide", and paste the product link into Link.
Publish your changes.
Send it in an Instagram DM
Put the link on a button inside Send a DM, so a comment or Story reply gets the product page straight away.
Instant automations (DM from Comments, DM from Stories, Respond to all DMs; full setup in Setting up Comment to DM):
In the Send a DM block, click Add Link.
Enter a Button Title and paste the product link into Button Link.
Flow Builder:
In a Send a DM step, click Add Button and choose Open Link.
Name the button and paste the product link.
Example: your reel says "Comment BARISTA for the guide". A DM from Comments automation using the keyword BARISTA sends a Get the guide button that opens your product page. A paid product still requires checkout before files unlock.
Want the DM to do more than send a link? Next, read Introducing Flow Builder.
All guides: Digital Products help hub.