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Share your product: copy link, Link in Bio, Instagram DM automations

Copy your product link, point people to your store, add the product to Link in Bio and send it from Instagram DM automations.

Your product is live, and now it needs an audience. People already comment on your reels and reply to your Stories, so the product link should be where they are.

Copy your product link

Every product has its own address on zorcha.link, like `zorcha.link/yourname/products/barista-starters`.

  1. Open Products and click the product.

  2. On the Product tab, find the Product link card at the top.

  3. Click the copy icon. You'll see Product link copied.

A draft shows Publish to make it live next to the label, and the link won't open for buyers until you publish. Once it's live, the icon beside the copy icon opens the page, and the same card also shows on the product's Overview tab.

Product link card at the top of the Product tab with the copy icon

To check what buyers will see first, click Preview.

Copy it from the Products list

  1. In Products, click the three dots on the product's row.

  2. Choose Copy Link, or View Product to open the live page in a new tab.

Products list row menu with View Product and Copy Link

Send people to your whole store

All your live products sit together at `zorcha.link/yourname/shop`. Every product page also has a Shop button at the top, so a buyer who lands on one product can browse the rest.

Add it to your Link in Bio

There's no dedicated product block in Link in Bio, so add the product as a button.

  1. Open Link in Bio and click Add Block.

  2. Under Links, choose Button.

  3. Enter a Title, for example "Get the Barista Starters guide", and paste the product link into Link.

  4. Click Publish, or Update if your page is already live.

Send it in an Instagram DM

Put the link on a button inside Send a DM, so a comment or Story reply gets the product page straight away.

Instant automations (DM from Comments, DM from Stories, Respond to all DMs; full setup in Setting up Comment to DM):

  1. In the Send a DM block, click Add Link.

  2. Enter a Button Title and paste the product link into Button Link.

Flow Builder:

  1. Click a Send a DM step to open Setup DM.

  2. Click Add Button and choose Open Link.

  3. Enter a Button Title and paste the product link into Button Link.

Example: your reel says "Comment BARISTA for the free guide". A DM from Comments automation on the keyword BARISTA replies with a DM whose Get the guide button opens your product page.

Want the DM to do more than send a link? Next, read Introducing Flow Builder.

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