Your page is written and your files are uploaded. The Settings tab decides what the buy button says, whether visitors see how many people bought, which discount codes work, what buyers see about refunds, and what checkout asks them.
Open the Settings tab
Go to Products and open your product.
Click the Settings tab. You'll see three groups: Discount codes, Product and Checkout Experience.
The preview on the right shows your product page. While you work in Checkout Experience, it switches to the checkout. The price itself is set on the Product tab, covered in Price your product: free or paid.
Add discount codes
Under Discount codes, click Add discount code.
Pick a code you've already made, or type a new one, such as WELCOME10.
For a new code, choose Percentage or Fixed amount, enter the amount off, and click Create Code.
Codes belong to your workspace, so the same code can work on several products: attach it to each one. Buyers type it under Add promotion code at checkout. A code with a use limit stops working once it's used up.
Choose your button text
Under Product, Call to action sets what the buy button says. Pick I want this!, Buy Now or Pay Now, or choose Custom and type your own, up to 20 characters, such as "Get instant access". The price, or FREE, sits beside it.
For example, a barista coach giving away a starter guide might pick I want this!, and use Buy Now on the paid advanced course.
Show how many people bought
Switch on Publicly show the number of sales to show a line such as 27 bought in the last 3 months under the button. It's on by default. Switch it off to keep numbers private while a product is new.
Limit product sales
Switch on Limit product sales.
Enter a whole number, such as 50.
Once that many orders are complete, the button on your page reads Sold out and checkout stops with This product is sold out. If the box is empty or isn't a number above zero, you'll see Please enter a number, and the product won't save or publish until you fix it.
Collect customer phone number
On by default. Switch it off on a free product to ask buyers only for their email. Paid checkouts always ask for a mobile number.
Add your refund terms
Switch on Specify a refund policy for this product.
Under Refund terms, choose No questions asked, Conditions apply or No refunds.
If you allow refunds, set the Refund window: how many days after purchase buyers can ask.
Edit the text below if you want to add details.
Buyers see a Refunds section on your product page, such as "Refunds within 7 days", with a Refund policy button that opens your full text. The checkout summary shows it too.
Ask buyers questions at checkout
Switch on Collect additional information to add questions buyers answer before they pay.
Tap a suggestion (Your name, Instagram or How did you find us?), or click Add question and pick Short answer, Paragraph, Single choice, Multiple choice, Yes/No or Date.
Turn on Required for a question buyers must answer.
Drag questions to change their order, or use Copy from product to reuse another product's questions.
You can ask up to 10. Every question needs text before you can publish: an empty one shows "Question 1 is empty. Write it or delete it before publishing." You'll find the answers by clicking Details on an order under All Sales on the product's Overview tab.
The thank-you message buyers see after purchase is on the Files tab: see Upload the files your buyers get.
Next, see Create and publish a digital product to put these settings live.
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