Your page is written and your file is uploaded. The Settings tab decides what the buy button says and whether visitors see how many people already bought. Some switches here are saved but don't change your page or checkout yet; each section below says which.

The price itself is set on the Product tab, covered in the Price your product guide.

New products start on Buy Now. For example, a barista coach giving away a starter guide might pick I want this!, and use Buy Now on the paid advanced course.

Switching Custom Call to Action off doesn't remove your choice. The button keeps the option you picked.

Switch on Publicly show the number of sales to show a count such as 120 Downloads under the button. It counts every completed order, including free ones. It's on by default. Switch it off to keep numbers private while a product is new.

The limit is saved with the product, but it isn't enforced yet: checkout keeps selling after the number is reached. If you need to stop sales, unpublish the product.

If the box is empty or isn't a number above zero, you'll see Please enter a number, and the product won't save or publish until you fix it.

This switch isn't saved yet and doesn't change checkout. For sellers in India, checkout asks every buyer for a mobile number, on free and paid products, whether the switch is on or off.

If you switch it on and leave the box empty, Zorcha saves this default: "Refunds are available within 7 days of purchase for unused digital products."

Your policy is saved with the product, but buyers don't see it yet: it isn't shown on the product page or at checkout. If refund terms matter, add them to your product description or FAQs too.

Next, see Create and publish a digital product to put these settings live.