Your Story link got 400 taps and six sales. Is that good, and where did the other 394 people stop? The Conversion Rate card on the product's Overview tab shows each step between opening the page and paying.
Find the Conversion Rate card
Open Products and click your product.
On Overview, pick your date range at the top.
Find Conversion Rate under the revenue and sales figures.
You'll see a tile for each stage, then a funnel chart below them.
Know what each stage counts
Sessions: visits to your product page. A session is one browser tab, so reloading the page doesn't add another. Previews from the product editor don't count.
Checkout: sessions where the buyer tapped your buy button and the checkout page opened.
Purchase: sessions where the payment went through and the order was confirmed.
Stages count sessions, not clicks, so a visitor who taps the button three times is still one checkout session.
Sessions are counted day by day and then added up for your range. A tab that stays open past midnight (UTC) counts once for each day.
There's no Add to Cart stage on this card. Buyers go straight from your page to checkout.
Read the percentages
Each tile shows two numbers: the count, and that stage's share of Sessions. Sessions reads 100%. Every later stage is measured against Sessions, not against the stage before.
The small change figure on each tile compares the count, not the percentage, with the same stage in your comparison period. It shows a dash when:
you picked No Comparison
the comparison period had none of that stage
the change rounds to 0%
Purchase is reported by the buyer's browser after payment, so it can read a little lower than Sales.
Spot where people drop off
Take the Story example: 400 sessions, 60 checkouts and 6 purchases. Checkout reads 15.00% and Purchase 1.50%.
A big drop from Sessions to Checkout means people read the page and didn't tap the button. Look at your price, cover, description and button wording.
A big drop from Checkout to Purchase means people started paying and stopped. Open your product page on your phone and tap through to checkout to see what buyers see.
Change one thing, give it a week, then set the comparison to Previous Period and see which count moved.
If there's no traffic in the range, the chart shows No sessions in this period.
Next, read See where buyers come from: traffic sources and UTM links.
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