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See where buyers come from: traffic sources and UTM links

Read the Session by traffic card and tag your bio, Story and DM links with utm_source so each shows up as its own source.

You've put your product link in your bio, in a Story and in a comment-to-DM automation. Sales are coming in, but which one is doing the work? The Session by traffic card tells you, as long as each link carries its own tag.

Find the traffic card

  1. Open Products and click your product.

  2. On Overview, pick your date range.

  3. Find Session by traffic. Each source gets a tile with its session count, and the bar underneath shows each one's share.

Session by traffic card with tiles for Dm, Instagram Bio, Story and Direct

Know how sources are named

Zorcha names each visit's source in this order:

  1. The utm_source value in the link, if there is one.

  2. Otherwise, the site name of the page that sent the visitor, such as `l.instagram.com`.

  3. Otherwise, Direct.

Underscores and hyphens become spaces and the first letter of each word becomes a capital. The rest stays as typed. So `utm_source=instagram_bio` shows as Instagram Bio, and `l.instagram.com` shows as L.instagram.com.

If that visitor goes on to checkout and pays, those steps are credited to the same source.

Without a tag, a visit from Instagram shows as whatever site name the app passes on, or as Direct if it passes none. Tagging is the only way to separate your bio from your Stories and DMs.

Tag each link you share

  1. Copy your product link from Products with Copy Link.

  2. Add `?utm_source=` and a name for the place you'll post it, for example:

- Bio: `zorcha.link/yourname/products/meal-plan?utm_source=instagram_bio` - Story: `...?utm_source=story` - DM automation: `...?utm_source=dm`

  1. Paste each version only in its own place. For a comment-to-DM automation, put the `dm` version in the message it sends.

When an automation sends your link as a Zorcha short link, the tag still arrives. The short link opens the exact address you pasted, tag included. An untagged link sent this way may show up under the short link's site name instead of a DM label.

Stick to lowercase and underscores. `DM` and `dm` would show as two separate sources.

Zorcha also saves utm_medium, utm_campaign, utm_term and utm_content with each visit; the card groups by utm_source only.

Read the result

After a week, set the range to Last 7 days. If Dm (your `dm` tag) shows 180 sessions and Instagram Bio 40, your automation is sending most of your traffic.

Next, read See where buyers are: sessions by location.

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