Zorcha

You share your product in your bio, Stories and DM automations. The Session by traffic card shows which sources bring product-page sessions. It measures traffic, not revenue or the number of buyers from each source.

Open Products and click your product.

On Overview, pick your date range.

Find Session by traffic. Each source gets a tile with its session count, and the bar underneath shows each one's share.

1. Open Products and click your product.
2. On Overview, pick your date range.
3. Find Session by traffic. Each source gets a tile with its session count, and the bar underneath shows each one's share.

Session by traffic card with tiles for Dm, Instagram Bio, Story and Direct

Zorcha names each visit's source in this order:

The utm_source value in the link, if there is one.

Otherwise, the web address of the site that sent the visitor.

1. The utm_source value in the link, if there is one.
2. Otherwise, the web address of the site that sent the visitor.
3. Otherwise, Direct.

Underscores and hyphens become spaces and each word gets a capital, so <code>utm_source=instagram_bio</code> shows as Instagram Bio. If that visitor goes on to checkout and pays, those steps are credited to the same source.

Without a tag, a visit from Instagram shows as whatever web address the app passes on, or as Direct if it passes none. Tagging is the only way to separate your bio from your Stories and DMs.

Copy your product link from Products with Copy Link.

Add <code>?utm_source=</code> and a source name to the copied public product URL. If it already contains a question mark, append <code>&amp;utm_source=</code> instead.

1. Copy your product link from Products with Copy Link.
2. Add <code>?utm_source=</code> and a source name to the copied public product URL. If it already contains a question mark, append <code>&amp;utm_source=</code> instead.

Bio: <code>https://zorcha.link/yourname/products/meal-plan?utm_source=instagram_bio</code>

Story: <code>https://zorcha.link/yourname/products/meal-plan?utm_source=story</code>

DM: <code>https://zorcha.link/yourname/products/meal-plan?utm_source=dm</code>

These are example URLs. Use your own copied product link, not the example store or product name.

Paste each version only in its own place. For a comment-to-DM automation, put the <code>dm</code> version in the message it sends.

1. Paste each version only in its own place. For a comment-to-DM automation, put the <code>dm</code> version in the message it sends.

Stick to lowercase and underscores so each place always gets exactly the same name.

Zorcha also saves utm_medium, utm_campaign, utm_term and utm_content with each visit; the card groups by utm_source only.

After a week, set the range to Last 7 days. If Dm (your <code>dm</code> tag) shows 180 sessions and Instagram Bio 40, your automation is sending most of your traffic.

Next: <a href="https://help.zorcha.com/en/articles/17211383-see-where-buyers-are-sessions-by-location">See where buyers are: sessions by location</a>.

All guides: <a href="https://help.zorcha.com/en/articles/17194150-introducing-digital-products">Digital Products help hub</a>.

Read the Session by traffic card and tag your bio, Story and DM links with utm_source so each shows up as its own source.

See where buyers come from: traffic sources and UTM links

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See where buyers come from: traffic sources and UTM links

Find the traffic card

Know how sources are named

Tag each link you share

Read the result