The first time you open Products, Zorcha asks for a link before anything else. That link is your store address, and it's the same one your Link in Bio uses, so you only set it up once.
Claim your link
Every product page lives under your zorcha.link address. The first screen, First claim your unique link, is where you choose it.
Open Products from the sidebar.
In the field after zorcha.link /, type the name you want. Zorcha starts you off with your connected Instagram username.
Press Enter or click the arrow.
The hint Try something similar to your social handles for easy recognition means keep it close to the handle people already know. A barista who posts as @brewwithmeera would claim zorcha.link/brewwithmeera, and her coffee course would sit under that address.
Rules for the name:
Use lowercase letters, numbers and underscores. Capital letters aren't accepted.
Dots and hyphens are fine one at a time between other characters, as in brew.with-meera. They can't start or end the name or sit next to each other.
Break a rule and you'll see Use lowercase letters, numbers, underscores, dots, and single hyphens only.
Each name belongs to one creator. If someone already has it, you'll see Slug is already in use. Try a variation.
Pick a theme
Next comes Select a theme.
Click the theme card you like.
Click Start with this template.
Double-clicking a card picks and saves it in one go. The theme sets the fonts, colours and button style for your Link in Bio and your product pages. Once it saves, you land on your Products page, ready to add your first product.
If you already set up Link in Bio
Because both features share one link, Zorcha checks what you've already done:
Claimed a link and picked a theme in Link in Bio? Products skips setup and opens your product list.
Claimed a link but stopped before the theme? Products opens at Select a theme.
Set up here first? Link in Bio skips these two steps and opens at Which platforms are you on?
Know your store addresses
Your link name is the first part of every store address:
Your whole store: zorcha.link/yourname/shop
One product: zorcha.link/yourname/products/product-name
Change your link later
Open Link in Bio and click Settings.
Click Change next to your link.
Type the new name under Change Public URL and click Save URL.
The new address is live straight away. The old one stops working, with no redirect:
Your store moves from zorcha.link/oldname/shop to zorcha.link/newname/shop.
Each product keeps its own ending, so zorcha.link/oldname/products/barista-starters becomes zorcha.link/newname/products/barista-starters.
Links you've already shared with the old name stop opening. Update your Instagram bio, Link in Bio buttons and any DM automations that use them.
Zorcha doesn't hold the old name for you, so another creator can claim it.
Adjust the look later
The theme gallery only appears during setup. To restyle afterwards, open Link in Bio, click Design and change the Text, Button and Background settings.
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