Let's be honest: sending people to a Google Form from your DM means the answers end up somewhere you never check.
If you're anything like the creators we talk to, you already ask the same questions over and over. Name, city, what they're looking for, which date works. You ask them in DMs, one message at a time, and the answers live in screenshots.
Forms puts those questions on one page with a short link. Share it in a DM automation, your bio or a Story. The answers come back to your Zorcha workspace, where you can read them, export them, or send them on to a sheet or your CRM.
Ask exactly what you need
✦ Twelve field types. Text, Number, Email, URL, Phone, Country, Date, Dropdown, Checkbox, Rating and Upload, each with its own settings: number ranges, date limits, an Other option on lists, images or PDFs on uploads. See Choose the right field type.
❖ Required answers and validation. Mark a question as required and people can't skip it. Emails, URLs and phone numbers are checked as they type. See Required answers, validation and field slugs.
⏱ Keep only real emails. Turn on Email Verification and people get a 6-digit code to enter before you count them. Verified submissions are marked in your list.
☺ Looks like you. A cover image, your own title and description, your own button text, and a redirect to WhatsApp or your site after they submit. See Customise your form and Choose what people see after they submit.
Who collects answers with Forms
A workshop coach taking applications. Nine questions, a comment-to-DM automation that sends the link, and a shortlist filtered from the export. The full build is in How Barista Studio filled a 40-seat workshop with one form.
A consultant qualifying leads. Budget as a dropdown, a short description of the project, and a verified email. A Flow Builder condition on the budget answer sends the serious ones to the team's sheet the moment they arrive.
A roaster taking wholesale enquiries. Café name, monthly volume as a number, and an upload for the licence. Everything the sales call needs is already in the submission.
A creator running a giveaway. Name, Instagram handle and a checkbox for the terms. The short link goes in the Story sticker; the winner is picked from the CSV.
Share it where people already find you
Every form gets a short link like zorcha.com/f/1a2b3c4d when you publish. Anyone can open it; they don't need a Zorcha account and they don't need to follow you.
Put it behind a keyword: a comment-to-DM automation replies with a link to the form. See Share a form from an Instagram automation.
Add it as a button in Link in Bio, or paste it in a Story sticker. See Share your form link.
Where the answers go
Every submission lands on the form's Submissions tab, with the answers, when it was sent and whether the email was verified. Export List gives you a CSV with one column per question.
To do more than read them, start a Flow Builder automation with Submits a Form. From there a submission can add a row to Google Sheets, call your own webhook, or branch on an answer so only the right ones go through. See Choose what happens after a form is submitted.
Quick answers
Do answers go into my contacts? No. Submissions stay with the form. The form doesn't know who on Instagram filled it in, so it can't match them to a contact. See Where form answers live.
Can a form send a DM? No. A form can't message anyone on Instagram. Share the form from a DM automation instead, and use Flow Builder for what happens after.
Can I edit a form after publishing? Yes. The link stays the same; click Update and the changes go live.
Which plan do I need? Every plan can create forms and read submissions. Email Verification and Flow Builder triggers are paid features; each guide says which plan.
Your first form takes about five minutes
Pick the three things you always ask. Add them as fields, make the ones you can't do without required, publish, copy the link.
Every Forms guide
Start here
Create and publish a form — Add questions, preview, publish, get the link.
How Barista Studio filled a 40-seat workshop with one form — A full build with real volume.
Build your form
Choose the right field type — All twelve types and their settings.
Required answers, validation and field slugs — What gets checked, and the slug you use in flows.
Customise your form — Cover, title, description and button.
Share and collect
Share your form link — Copy link, Link in Bio button, Story sticker.
Share a form from an Instagram automation — Send the link from a comment or DM automation.
Choose what people see after they submit — The thank-you screen and the redirect.
After submission
Choose what happens after a form is submitted — Sheets, webhooks, conditions: which to pick.
Use Form Submit as a Flow Builder trigger — Start a flow from a submission.
Submissions and leads
View and export submissions — The Submissions tab, details and the CSV.
Where form answers live — Submissions, contacts and Audience.




