A form submission is a lead sitting in Zorcha. The useful part is what happens next: does it land in your team's sheet, your CRM, or somewhere different depending on the answer? This guide helps you pick, then points you to the setup.
The trigger for all of these is Submits a Form in Flow Builder. Setting it up is covered in Use Form Submit as a Flow Builder trigger.
Your options
Keep a shared list. Add Add row to Google Sheets and every submission becomes a new row with the answers, name, email and phone where available. Good for a team that works out of a spreadsheet. Guide: Add rows to Google Sheets. Needs the Ultimate plan.
Send it to another tool. Add Send HTTP Request to post the answers to your CRM, email tool or any service with a webhook. Guide: Build a form-to-webhook flow and Use form answers in an HTTP request.
Treat submissions differently. Add a Condition on a form answer, for example "Where are you from? contains India", and send only those to a priority sheet or endpoint. Conditions on form fields are also what make the answers available to a later HTTP request.
Wait before acting. Add Smart Delay if the next action should happen later rather than the instant the form arrives.
Split for a test. Add Randomize to send submissions down different paths.
What a form submission cannot do
A form submission does not open an Instagram conversation, so Send a DM and Send Meta Conversion Event are not offered after this trigger. If the person came from Instagram and you want to message them, that happens in the automation that shared the form link, not here. See Share a form from an Instagram automation.
Example
A consultation enquiry form asks for name, email and "What do you need help with?". The flow: Submits a Form, then a Condition where "What do you need help with?" contains "website", then Add row to Google Sheets for the web team on the Yes branch and the general sheet on the No branch. Submit a test entry and check the right sheet gets the row.
If Submits a Form is greyed out in the trigger list, it is not switched on for your workspace yet. Contact support.