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Choose what happens after a form is submitted

Pick where each form submission goes next: a Google Sheet, your CRM, a different path by answer, or a delay.

Someone fills in your enquiry form. Now comes the useful part: should the answers land in your team's sheet, go to your CRM, or go somewhere different depending on what they picked?

Every submission is saved on the form's Submissions tab, whatever you choose here. To do more with it, build a Flow Builder automation that starts with Submits a Form. Setting it up is covered in Use Form Submit as a Flow Builder trigger. Flow Builder is included on Pro, Ultimate and Business.

Your options

  • Keep a shared list. Add row to Google Sheets adds one row per submission, with a column for each question. Good for a team that works from a spreadsheet. Included on Ultimate and Business. Guide: Add rows to Google Sheets from Flow Builder.

  • Send it to another tool. Send HTTP Request posts the answers to your CRM, email tool or any service that accepts webhooks. Guide: Build a form-to-webhook flow.

  • Route by answer. A Condition checks one or more answers and sends each submission down its Yes or No path, for example to a priority sheet for one city. How to set the rules: Use Form Submit as a Flow Builder trigger.

  • Wait before acting. Smart Delay holds the next step for a while instead of running it the moment the form arrives.

  • Split for a test. Randomize splits submissions across paths by the percentages you set, so you can compare two follow-ups.

Flow Builder Add Step panel on a Submits a Form flow: Condition, Randomize, Smart Delay, Send HTTP Request and Add row to Google Sheets

To get your answers out without building a flow, export them from the form: see View and export submissions.

What a form submission can't do

  • Send a DM or a Meta conversion event. A form submission doesn't open an Instagram conversation, so these steps aren't offered after Submits a Form. If the person came from Instagram, message them in the automation that shared the link: see Share a form from an Instagram automation.

  • Tag a contact or add answers to Contacts. Answers stay with the form. See Where form answers live.

  • Email you about new submissions. Zorcha doesn't send you a notification. A shared Google Sheet or your own tool can alert your team instead.

Example

Barista Studio's workshop form asks for a name, an email, a City (a dropdown) and experience level. The team in Bengaluru runs the workshop; everyone else goes on a waitlist.

  1. Submits a Form, with the workshop form selected.

  2. Condition: City is one of Bengaluru.

  3. On Yes: Add row to Google Sheets, into the workshop sheet.

  4. On No: Add row to Google Sheets, into the waitlist sheet.

Submit one test entry for Bengaluru and one for another city, and check each lands in the right sheet.

If Submits a Form is greyed out in the trigger list, it isn't switched on for your workspace yet. Contact support and we'll help.

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