Once your assistant is connected, most day-to-day automation work can happen in the chat. Here's what you can ask for, with examples to copy. Swap in your own handle, keyword and link.
If you haven't connected yet, start with Connect your AI assistant to Zorcha.
See what's running
Ask before you change anything. Your assistant can list your workspaces, your live or draft automations, and everything attached to one Reel.
Use @yourhandle and show all my live automations.
In @yourhandle, show every running automation on this Reel: https://www.instagram.com/reel/ABC/
Turn comments into DMs
Give your assistant the keyword, the message and the link. It works on a specific Reel, your next Reel or any post.
In @yourhandle, when someone comments GUIDE on my next Reel, DM them "Here's the guide you asked for" with a button called Get the guide that opens https://example.com/guide.
A DM can carry up to three link buttons. Zorcha saves each link as a Zorcha short link. Instagram links can't be used as button links.
New automations are saved as drafts. Say "start it" or "make it live" when you want it running straight away. For the full setup in the dashboard, see Setting up Comment to DM.
Reply to Stories, DMs and ads
The same request works for other triggers. Say what should start the automation.
In @yourhandle, when someone DMs me PRICE, send them my price list link.
In @yourhandle, when someone replies to my Stories with LINK, send them my store link.
Ads automations also need your ad account and the ad you want to use, and your Instagram has to be connected through Facebook login. See How to Run Automations on Meta Ads.
Build a richer DM
You can ask for more than a line of text:
An image on the main DM, and extra versions of the message so people don't all get the same words.
Extra messages after the first one: more text, a PDF up to 25 MB, an image up to 8 MB, a video up to 25 MB, a card, or a carousel of 2 to 10 cards.
An opening message, a request to follow before the DM, a follow-up message, and questions that collect an email or other details.
Extra messages, the follow request and follow-ups need an opening message, so include one. If you add public comment replies, add at least three and make them all different, or Zorcha won't start the automation.
Reuse what already works
Copy a working automation onto a new Reel instead of rebuilding it, or update it in place.
In @yourhandle, duplicate "Launch DM" onto this Reel: https://www.instagram.com/reel/XYZ/
In @yourhandle, change the message in "Launch DM" to "The new guide is ready. Tap below to get it."
Start, stop and tidy up
In @yourhandle, start "Launch DM".
Stop every automation on this Reel, then archive "Old Giveaway".
Catch comments you missed
Your assistant can show the comments an automation didn't answer and suggest keywords that would have matched them. If you're happy, ask it to rerun. You can rerun once every two hours. Rerun an Instagram automation for missed comments explains how reruns work.
In @yourhandle, which comments did "Launch DM" miss?
Set up and test your AI FAQ
Give your assistant your questions and answers and it can create or update your AI FAQ. When you update it, send the full list of questions, because the new list replaces the old one.
You can then try it in the chat. Your assistant asks your AI FAQ a question and shows the reply, and no DM goes out.
In @yourhandle, test my AI FAQ with this question: do you ship to Dubai?
Get help with the wording
Your assistant can ask Zorcha for five public reply ideas (500 AI credits) or three DM variations (1,500 AI credits) based on your caption. These are suggestions. Nothing changes until you ask for them to be added. Learn about AI credits.
Check your Account Safety settings
Ask what your response delay and hourly comment-to-DM limit are set to. Your assistant can read these settings but can't change them. To change them, go to Settings > Account Safety. What is Account Safety in Zorcha?
Work across several accounts
One connection sees every workspace your Zorcha account can access. Name the handle in each request, so your assistant always knows which account you mean. Each workspace needs Business or Ultimate to be managed this way.
What it can't do yet
Create or change products, forms or your Link in Bio.
Build Flow Builder flows.
Work with Facebook Page workspaces.
Use react with heart, exclude keywords or once per post on an automation.
Change Account Safety settings or your plan.
Read your inbox or message someone directly.
Show your Insights reports.
For a full run from request to live automation, see the Barista Studio example.