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Example: Barista Studio sets up an automation with MCP

A labelled example on our demo account, from one request to a live comment-to-DM automation.

This is an example, not a customer story. Barista Studio is the example account we use on Zorcha to show how features work. The coach and the business are illustrative. The automation below is real: we built it through Zorcha's MCP connection on our test account on 7 November 2026, then archived it. We sent each step straight to that connection, so the requests below are example wording for your assistant.

Barista Studio is a home-espresso coach on Instagram. A new Reel on dialling in a grinder is ready to post, and every Reel like it brings the same comment: "where's the cheat sheet?" Replying by hand means pasting the same link all evening.

Here's how that goes when you ask your AI assistant to set it up.

The request

With the assistant connected to Zorcha, one message covers the whole automation:

In @yourhandle, when someone comments CHEATSHEET on my next Reel, DM them "Here is the Espresso Dial-In Cheat Sheet you asked for. Happy brewing!" with a button called Get the sheet that opens https://example.com/espresso-cheat-sheet. Also reply publicly with "Sent it to your DMs!"

What Zorcha built

Zorcha saves it as a draft, ready to check in the normal automation editor:

  • Next Post or Reel is selected, so it's waiting for the Reel before it's posted.

  • CHEATSHEET is the keyword.

  • The DM and the Get the sheet button are filled in, and the link is saved as a Zorcha short link.

Automation editor with Next Post or Reel selected, the CHEATSHEET keyword, and the DM with a Get the sheet button

The one thing Zorcha stopped

The next message is "start it". Zorcha said no, and said why:

Please ensure there are a minimum of 3 public replies.

That's the same rule the dashboard applies. Rotating at least three public replies means people don't all see the same line under the Reel. So the fix was one more request:

Add two more public replies: "Check your DMs, it is on the way!" and "Just sent it over. Happy brewing!" Then start it.

Public reply to comments with three different replies

Live

The automation now shows Live in the automations list, with the trigger spelled out: when someone comments on the next post or Reel with CHEATSHEET.

Espresso cheat sheet automation in the list with a Live label and the CHEATSHEET keyword

From here it behaves like any other automation. You can edit it in the dashboard, or carry on in the chat.

What to try next

  • Reuse it: "Duplicate Espresso cheat sheet onto this Reel", with the Reel link.

  • Catch stragglers: "Which comments did Espresso cheat sheet miss?"

  • Stop it: "Stop Espresso cheat sheet."

Do the same

  1. Connect your AI assistant to Zorcha. You'll need the Business or Ultimate plan.

  2. Copy the request above and swap in your own handle, keyword, message and link.

  3. Check the draft in Zorcha, then ask your assistant to start it.

See everything else you can ask for.

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