Automations on a Facebook Page work almost the same as on Instagram. You get the same templates, the same editor and the same Flow Builder, so the Instagram guides apply step by step. This guide shows where to start, which guide to follow, and the few things that are different on a Page.
The biggest difference: a Facebook Page has no Ask to follow step. Zorcha sends your DM to everyone who comments or messages, whether or not they follow your Page.
Before you start
Connect your Page to Zorcha first: Connect a Facebook Page to Zorcha. If you're new to Zorcha, that guide also covers signing up.
Make Zorcha your Page's default Messenger app. If another app is the default, Facebook blocks Zorcha's DMs: Facebook Page DMs not sending: another app controls the conversation.
Step 1: Start a new automation
If you just connected your Page, Zorcha shows a Create your first automation screen. Click DM from Comments or Respond to DMs, then go to Step 2.
If you're coming back later, open your Page's workspace from the workspace menu at the top left. Click Automations in the left menu, then New Automation. If you have no automations yet, Start Automating opens the same list.
Step 2: Follow the Instagram guide for what you want
Pick the guide that matches your goal and follow it as written. Where it says post or reel, use your Page post. Where it says Instagram, read Facebook Page.
Send a link when someone comments on a post: Setting up Comment to DM
Reply when someone messages you a keyword: Reply to DM keywords with Respond to all DMs
Let AI answer common questions in Messenger: Setting Up AI FAQs
Send a "tap to get it" message before your main DM: Add an opening message before your DM
Ask for an email address: Ask for an email address in an instant automation
Limit public replies under your post: How to Limit Public Replies in Comments to DM Automations?
Build a flow with branches, delays or Google Sheets: Introducing Flow Builder, then Use Post or Reel comments in Flow Builder, Use DM keywords in Flow Builder and Collect info in a Flow Builder DM
What's different on a Facebook Page
No Ask to follow
Instagram guides mention Ask to follow before sending DM. On a Page, this option isn't there, so skip any step about it. Everyone who triggers the automation gets your DM straight away.
Follow Up to Re-Engage is a different option. It isn't about following your Page: it sends a reminder when someone doesn't open your link, and you can use it on a Page.
No Stories or ads
Facebook Page automations start from post comments and Messenger messages only. The DM from Stories and DM from Ads templates, and the Story and ad triggers in Flow Builder, are for Instagram.
Flow Builder shows a Facebook Page section
When you pick a trigger, the Facebook Page section has Comments on a Post and Sends you a Message. The Forms and Audience triggers work the same as on Instagram.
When you add a step, the Facebook Page section has Send a Message and Collect Info. Logic and External steps are the same, except Send Meta Conversion Event, which isn't available on a Page.
Text-only posts work
When you pick a post, you can choose a Page post that has only text, with no photo or video.
Keep messages with buttons under 640 characters
Facebook allows up to 640 characters in a message that has a button, such as a link button or an opening message. If a message is longer, Zorcha shows Messages with buttons can be at most 640 characters on Facebook Pages. Shorten the text, or move part of it into a second message.
Test your automation
From another Facebook account, comment your keyword on the post, or send the keyword to your Page in Messenger. Check that the DM arrives.
If nothing arrives, check that the automation is live and that Zorcha is your Page's default Messenger app: Facebook Page DMs not sending: another app controls the conversation.