You want comments answered and DMs sent while you're busy, without putting your Instagram account at risk. Zorcha is built around that. It connects through Meta's official APIs, never asks for your Instagram password, backs off when Meta slows your account down, and gives you controls to pace and vary what goes out.

Here's what runs on its own, what you can turn on, and what stays in Meta's hands.

Meta's spam rules cover activity at very high frequency, whether it's manual or automated. Repetitive content can count against an account at lower volumes too. So good automation is paced and varied, and the controls below work on those two things.

You don't have to turn these on.

The controls in Steps 2 and 3 sit in Settings. How you get there depends on where you're starting:

Under Comment Replies (Hourly), click a limit: 100, 200, 300, 500, 750, 1000, 1250 or 1500 per hour. Unlimited means no hourly limit. Your choice saves straight away.

When your automations reach the limit, new comments wait in a queue, and Zorcha answers them automatically as capacity opens up. That covers both the DM and the public reply. Your automations stay live, and a banner tells you comment-triggered DMs are queued until the queue clears.

There's no one right number. Pick a limit that suits your usual comment volume, and go lower for a launch or a viral reel so replies spread out over more time. For more on the queue, see What is Account Safety in Zorcha?

Turn on Delay Before Each Message. A slider appears, set to Randomized between 0 and 50 seconds. Drag either end to change the range, and keep the top of the range at 60 seconds or lower.

Zorcha then waits a random time inside that range before it answers a comment, Story reply or DM, so replies don't all go out at the same moment. Button taps aren't delayed, so someone moving through your DM isn't left waiting.

Personalize with the person's username. Click inside a DM or public reply box, click the { } button, and under Contact Properties click Instagram Username. Write the rest of your message around it.

So Hey [Instagram Username], here's the guide you asked for reaches zorcha.ai as Hey zorcha.ai, here's the guide you asked for. Each person sees their own name, so your messages read more personal and less repetitive.

Personalization doesn't change how much you send or how fast, so use it alongside Steps 2 and 3, not instead of them. It works in DM and public reply boxes on Instagram, but not in AI FAQ answers. Full guide: Personalize automation messages with contact variables.

Add DM variations. Click Variations next to Send a DM and add other versions of your message. Zorcha picks one at random for each person. You can write them yourself or generate them: Generate AI DM message variants in Zorcha.

Personalization and variations are included in the Pro, Ultimate and Business plans.

Zorcha uses a banner at the top of your workspace to tell you what's going on and what to do.

Meta makes the final call. These features help keep your account safe, but no tool can promise an account will never be limited or banned, and Zorcha can't lift a restriction once Meta applies it. What Zorcha can do is keep your automations on Meta's official APIs and give you the pace and variety controls above.

Zorcha is built to help keep your account safe: an official connection, no password, automatic back-off and controls for pace and variety. Meta still sets the rules, so keep to a pace that suits your account.

No. You sign in on Instagram's or Facebook's own screen, and you can remove Zorcha from your connected apps at any time.

Everything under What Zorcha does on every plan. The hourly limit, the delay, personalization and DM variations need Pro, Ultimate or Business.

No single setting can do that. Personalization makes messages read better, and the controls in Steps 2 and 3 set how much goes out and how fast.