You finish a Reel, open Zorcha, pick the post, type the keyword, paste the DM, add the link, check it, and do it all again tomorrow. Run a few accounts and that routine eats your morning.

Zorcha MCP lets you ask for the automation in plain words and have your AI assistant set it up for you.

MCP stands for Model Context Protocol. It's a way for an AI assistant to use tools outside the chat. Once you connect yours to Zorcha, it can read and build your Instagram automations from the conversation.

Nothing lives in a separate place. Whatever your assistant builds shows up in your Zorcha dashboard, and you can open it and change it there like any other automation.

✦ Build from one sentence

Tell your assistant the keyword, the DM and the link. It can set that up on a specific Reel, your next Reel or any post.

❖ Use the assistant you already have

Connect Claude, Codex or Cursor, or ChatGPT and other assistants where their plan allows custom connections. They all use the same Zorcha address.

⏱ Reuse what already works

Copy a working automation onto a new Reel, or rewrite its message for your next launch, without rebuilding it.

☺ Stay in control

Your assistant saves a new automation as a draft unless you ask for it to go live. Zorcha checks every automation before it starts, with the same rules as your dashboard, and tells your assistant what to fix if something's missing.

Which plans include it? Business and Ultimate. You can connect your assistant on Free or Pro, but it can't manage that workspace until you upgrade. See Zorcha pricing.

Does it work with Facebook Pages? Not yet. It works with Instagram workspaces, including Instagram connected through Facebook login.

Can it change my products, forms or Flow Builder flows? No. It handles automations and AI FAQ. Products, forms and Flow Builder stay in your dashboard.

Do I need to know how to code? No. In Claude you paste one address and sign in. Codex and Cursor take one short setup step, and Zorcha gives you the exact text to copy.

Ready to try it? Connect your AI assistant to Zorcha, then see what you can do with it.