If your Instagram automation is set up in Zorcha but DMs are not being sent, don’t worry, this is usually caused by a small setting or platform limitation.
This guide will help you quickly identify and fix the issue.
What this means
Your automation is active, but when a user takes an action (comment, keyword, etc.), the expected DM is not triggered or delivered.
Step-by-step fixes
1. Verify Your Trigger Setup
Sometimes the issue is not delivery, it’s the trigger itself.
Check:
Is your automation published/live?
Are the keywords correct (spelling, variations)?
Is the trigger linked to the correct post or event?
Even small mismatches can stop automations from firing. Zorcha’s keyword search feature allows you to type any keyword and identify the exact automation where it is being used.
2. Check Instagram Message Permissions
Zorcha needs permission to send messages on your behalf.
How to fix:
Open Instagram
Go to Settings & Privacy
Tap Messages and Story Replies
Open Message Controls
Ensure “Allow access to messages” is turned ON
Without this, Zorcha cannot send DMs at all.
3. Check if the user has a Private Account
Instagram has strict rules around messaging private accounts.
You cannot send automated DMs to private profiles unless:
They have messaged you first
What you can do instead:
Use DM-based triggers (e.g., keyword replies in DMs)
Encourage users to message you first
This is a platform-level restriction, not a Zorcha issue.
4. Stay Within Instagram Messaging Rules
Instagram limits how and when automated DMs can be sent.
Common restrictions include:
24-hour messaging window (you can only message users within 24 hours of their interaction)
Rate limits (too many DMs in a short time can pause automation)
Messages to non-followers may go to requests
If these limits are hit, automation may stop temporarily.
5. Make Sure Your Account is Properly Connected
If your Instagram account disconnects, automation stops instantly.
Check in Zorcha:
Is your Instagram account still connected?
Have you recently:
Changed your password?
Updated security settings?
Switched account type?
If yes → reconnect your account.
6. Use the Right Trigger Strategy (Important)
If you're targeting non-followers or private users, comment-based triggers may fail.
Instead:
Use DM keyword triggers
Use “Send message first” flows
Build automations around inbound conversations
This ensures higher delivery and fewer missed leads.
Pro Tips (Avoid this in the future)
Respond to engagement within 24 hours
Don’t rely only on comment triggers
Keep multiple keyword variations (e.g., “link”, “Link”, “send link”)
Regularly check your Zorcha dashboard for errors
Still not working?
If you’ve tried everything above and DMs are still not triggering:
Test with a different Instagram account
Check if all automations are failing or just one
Reach out to Zorcha support with:
Automation name
Trigger type
Reel Link
📧 Email: [email protected] 💬 Live chat: Available directly on your Zorcha dashboard
The team responds quickly and will walk you through any edge cases or account-specific issues. You don't need to worry about struggling through it alone.
Thanks for being a part of Zorcha 💜
Team Zorcha.
Summary
Most DM issues happen due to:
Missing permissions
Private account restrictions
Trigger misconfiguration
Instagram API limits
Fix these, and your automation should be back on track.